Effective Date: July 31, 2026
Last Updated: July 31, 2026
This Seller Verification, INFORM Act & High-Volume Seller Policy governs seller identity verification, business verification, tax and payout information, high-volume seller classification, annual certification, public seller disclosures, suspicious-activity reporting, information security, seller suspension, and related marketplace-compliance procedures through Good Shit Only™.
Good Shit Only™ is operated by CrownThrive LLC, a Virginia limited liability company. In this Policy, “Good Shit Only,” “GSO,” “CrownThrive,” “we,” “us,” and “our” refer to CrownThrive LLC and the Good Shit Only marketplace.
This Policy supplements and is incorporated into the Good Shit Only Terms & Conditions, Seller Agreement, Payments, Fees & PayPal Payouts Policy, Privacy Policy, Trust & Safety Policy, Prohibited & Restricted Items Policy, and other applicable Trust Center policies.
This Policy includes procedures intended to support compliance with the federal Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act, commonly called the INFORM Consumers Act.
By applying to sell, creating a storefront, publishing a listing, receiving an order, reaching an applicable sales threshold, submitting verification information, or continuing seller activity through GSO, you acknowledge that you have read, understood, and agreed to this Policy.
GSO may require identity, business, tax, payout, sourcing, licensing, and contact verification from any seller, including sellers who do not meet a statutory high-volume threshold.
Table of Contents
- Scope and Purpose
- General Seller Verification
- Verification Is Not an Endorsement
- Key INFORM Act Definitions
- Online Marketplace Status
- Consumer Products Covered
- High-Volume Third-Party Seller Threshold
- Threshold Calculation
- Transactions Counted
- Excluded and Separately Governed Activity
- Potential Statutory Exemptions
- Information Required From High-Volume Sellers
- Individual Seller Information
- Business and Legal-Entity Information
- Bank, Payee, and Payout Information
- Tax Identification Information
- Collection Period
- Verification Process
- Verification Period
- Verification Methods
- Changes to Seller Information
- Annual Seller Certification
- Annual Certification Response Period
- Public Disclosure Threshold
- Public Seller Information
- Limited Home-Address Exception
- Seller Communication Obligation
- Different Supplier or Fulfillment Business
- Suspicious-Activity Reporting Mechanism
- Security of Verification Information
- Limited Use of INFORM Act Data
- Record Retention
- Notice of Seller Noncompliance
- Required or Protective Suspension
- False or Misappropriated Information
- Identity Theft and Verification Fraud
- Additional GSO Verification Requirements
- Restricted and High-Risk Categories
- Seller Cooperation
- Seller Privacy and Disclosure Requests
- Enforcement
- Correction and Appeals
- Disclaimers
- Changes to This Policy
- Support and Notices
1. Scope and Purpose
This Policy applies to:
- Individual sellers;
- Sole proprietors;
- Corporations;
- Limited liability companies;
- Partnerships;
- Nonprofit organizations;
- Professional entities;
- Authorized seller representatives;
- High-volume third-party sellers;
- Other persons or entities offering products through GSO.
The purposes of this Policy include:
- Confirming seller identity;
- Reducing counterfeit, stolen, unsafe, and fraudulent products;
- Supporting payment and payout administration;
- Maintaining accurate tax and business records;
- Providing required seller transparency;
- Supporting suspicious-activity reports;
- Complying with applicable marketplace law.
2. General Seller Verification
GSO may require any seller to provide:
- Legal name;
- Store or business name;
- Physical address;
- Email address;
- Telephone number;
- Date of birth where appropriate;
- Government-issued identification;
- Business registration records;
- Taxpayer information;
- PayPal or payout information;
- Beneficial ownership or controlling-person information;
- Licenses and permits;
- Supplier, sourcing, authenticity, safety, or product records;
- Other information reasonably necessary to verify the seller or assess risk.
Verification may be required during onboarding, before listing, before payout, after a material account change, after reaching a sales threshold, or during an investigation.
3. Verification Is Not an Endorsement
Verification generally means that GSO or a designated provider completed specified checks using available information.
Verification does not guarantee:
- Future honesty;
- Product authenticity;
- Product safety;
- Seller solvency;
- Professional competence;
- Successful fulfillment;
- Regulatory compliance in every jurisdiction;
- That the seller will remain eligible indefinitely.
Buyers should continue to review listings, seller information, policies, reviews, and transaction terms.
4. Key INFORM Act Definitions
For purposes of this Policy:
- Third-Party Seller means a seller other than CrownThrive LLC that uses GSO to offer eligible consumer products.
- Consumer Product generally means tangible personal property offered for sale and normally used for personal, family, or household purposes.
- New or Unused Consumer Product generally means a consumer product that has not been materially used by a prior consumer.
- High-Volume Third-Party Seller means a seller satisfying the applicable statutory sales and revenue thresholds described below, unless an applicable exemption applies.
- Gross Revenue means the gross transaction revenue counted under the applicable statutory and marketplace rules before seller deductions.
- Continuous 12-Month Period means any uninterrupted twelve-month measurement period rather than only a calendar year.
These definitions may be interpreted according to controlling law and regulatory guidance.
5. Online Marketplace Status
GSO operates a consumer-directed marketplace that may allow third-party sellers to engage in the sale, purchase, payment, shipping, storage, or delivery of consumer products in the United States.
GSO will apply the INFORM Consumers Act when the Platform, seller, products, transactions, and other applicable facts fall within the Act.
GSO may apply comparable or stricter verification controls even when statutory coverage is uncertain or does not apply.
6. Consumer Products Covered
The INFORM Consumers Act framework generally focuses on new or unused tangible personal property normally used for personal, family, or household purposes.
Examples may include:
- Clothing and accessories;
- Home goods;
- Beauty products;
- Electronics;
- Books and physical media;
- Toys;
- Household equipment;
- Other tangible consumer merchandise.
Services, digital-only products, used goods, business-to-business goods, or other offerings may fall outside one or more INFORM Act definitions but remain subject to GSO verification and all other marketplace policies.
7. High-Volume Third-Party Seller Threshold
Subject to applicable statutory definitions and exemptions, a third-party seller may qualify as a high-volume third-party seller when, during any continuous twelve-month period within the preceding twenty-four months, the seller has completed through GSO:
- Two hundred or more separate sales or transactions involving new or unused consumer products; and
- At least $5,000 in gross revenue from those transactions.
Both the transaction and gross-revenue thresholds generally must be satisfied.
8. Threshold Calculation
GSO may calculate high-volume status continuously using transaction and payment records.
The calculation may consider:
- Orders completed during rolling twelve-month periods;
- Transactions during the preceding twenty-four months;
- Gross revenue before marketplace fees and seller deductions;
- Refunds, cancellations, reversals, and chargebacks as required by law or reasonable accounting treatment;
- Related seller accounts where lawful and necessary to prevent evasion;
- Product condition and category;
- Whether payment was processed through GSO or its designated processor.
GSO may correct status when transaction data, seller identity, account relationships, product classifications, or legal requirements change.
9. Transactions Counted
For statutory high-volume calculations, GSO generally counts eligible transactions:
- Completed through the GSO marketplace;
- Involving new or unused consumer products;
- For which payment was processed by GSO or through a payment processor designated by GSO;
- Associated with the particular seller on GSO.
Sales conducted entirely outside GSO generally do not count toward the GSO-specific statutory threshold, although they may be considered for other marketplace-risk or verification purposes.
10. Excluded and Separately Governed Activity
The following may not count toward the statutory high-volume threshold, depending on the applicable facts:
- Digital-only products;
- Services;
- Used consumer products;
- Transactions not processed through GSO or its designated processor;
- Direct sales by CrownThrive LLC as the marketplace operator;
- Transactions excluded by controlling law;
- Transactions covered by a statutory exemption.
Excluded activity remains subject to seller verification, tax, payment, safety, fraud, and marketplace requirements.
11. Potential Statutory Exemptions
A seller may qualify for a statutory exclusion or exemption only when every required condition is satisfied.
A potential exemption may involve a business that:
- Has a contractual relationship with the marketplace to manufacture, distribute, wholesale, or fulfill shipments of consumer products;
- Has made its name, business address, and contact information available to the public;
- Provides identifying information that the marketplace verifies;
- Satisfies all other applicable statutory requirements.
GSO may require documentation and may determine that verification or disclosure remains appropriate even when a seller asserts an exemption.
A seller may not falsely claim an exemption to avoid collection, verification, disclosure, or suspension requirements.
12. Information Required From High-Volume Sellers
A high-volume third-party seller must provide information required by GSO, which may include:
- Bank account information or other required payee information;
- Tax identification information;
- Legal or business name;
- Physical address;
- Working email address;
- Working telephone number;
- Government-issued identification or business records;
- Information concerning an authorized representative;
- Other documents reasonably required for reliable verification.
GSO may collect information directly or through a payment processor, verification provider, tax provider, or other designated service provider.
13. Individual Seller Information
An individual high-volume seller may be required to provide:
- Full legal name;
- Physical address;
- Working email address;
- Working telephone number;
- Valid government-issued identification;
- Taxpayer identification information;
- Bank, payee, or payout information;
- Other information necessary to confirm identity and account control.
14. Business and Legal-Entity Information
A corporation, limited liability company, partnership, nonprofit, or other legal entity may be required to provide:
- Full legal business name;
- Physical business address;
- Working email address;
- Working telephone number;
- Government-issued business, registration, or tax documentation showing the business name and address;
- Valid identification for an individual acting on behalf of the seller;
- Evidence that the representative is authorized;
- Tax identification information;
- Bank, payee, or payout information;
- Beneficial ownership or controlling-person information where required.
15. Bank, Payee, and Payout Information
GSO may require:
- A bank account number through an approved secure process;
- The name of the payee receiving seller payments;
- PayPal recipient information;
- Confirmation that the payout account belongs to or is lawfully controlled by the seller;
- Information collected through a designated payment processor;
- Additional payout records necessary for verification or legal compliance.
Because GSO currently issues seller payouts through PayPal, sellers must also comply with the Payments, Fees & PayPal Payouts Policy.
Providing only a PayPal email address does not prevent GSO from requesting additional bank, payee, identity, or tax information when required.
16. Tax Identification Information
A seller may be required to provide:
- Employer Identification Number;
- Social Security Number;
- Individual Taxpayer Identification Number;
- Other applicable taxpayer identifier;
- Tax classification;
- Legal name and address matching tax records;
- Applicable tax forms or certifications.
Tax information must be submitted through the secure method designated by GSO or its authorized provider.
17. Collection Period
Once GSO determines that a seller has reached the applicable high-volume threshold, GSO may require the seller to provide the required information promptly so that GSO can complete the legally applicable collection process within the required period.
The seller must respond to GSO requests by the deadline stated in the notice.
Failure to provide complete information may lead to listing restrictions, payout holds, transaction limits, or suspension of future sales.
18. Verification Process
GSO will use verification methods reasonably designed to determine that submitted information and documents are:
- Valid;
- Current;
- Associated with the seller or an authorized representative;
- Not misappropriated;
- Not materially altered;
- Not falsified;
- Consistent with other relevant records.
Verification may be completed by GSO or a designated service provider.
19. Verification Period
After receiving required high-volume seller information, GSO will seek to verify the information within the period required by applicable law.
The seller must promptly respond to requests for clarification, correction, replacement documents, or additional evidence.
A verification period may be affected by incomplete information, inconsistent records, provider delays, identity concerns, suspected fraud, or legal restrictions.
20. Verification Methods
Verification methods may include:
- Government-document review;
- Business-registry review;
- Tax-document review;
- Email and telephone confirmation;
- Address confirmation;
- Payment or payout-account confirmation;
- Database comparison;
- Identity-verification providers;
- Document-authenticity checks;
- Selfie or liveness checks where appropriate;
- Manual review;
- Other reasonable methods.
Information contained in a valid government-issued tax document may receive the treatment provided by applicable law.
21. Changes to Seller Information
Sellers must promptly update:
- Legal name;
- Business name;
- Address;
- Email address;
- Telephone number;
- Tax information;
- Ownership or control;
- Authorized representatives;
- PayPal or payout information;
- Licenses and permits;
- Other material verification information.
GSO may restrict activity while a material change is reverified.
A seller may not conceal a change to avoid public disclosure, tax reporting, account review, payout controls, or legal obligations.
22. Annual Seller Certification
At least once each year, GSO may require a high-volume third-party seller to electronically certify that:
- Previously submitted information remains accurate and current; or
- The seller has provided all necessary updates.
GSO may require annual certification from additional sellers as a marketplace policy.
23. Annual Certification Response Period
A high-volume seller must respond to an annual certification request within the deadline stated by GSO, which may be ten days when required by applicable law.
Failure to respond may result in a notice of noncompliance and suspension of future sales activity until the seller complies.
24. Public Disclosure Threshold
Subject to applicable exceptions, additional consumer-facing disclosure requirements may apply when a high-volume third-party seller has at least:
$20,000 in annual gross revenue through GSO from applicable consumer-product transactions.
GSO may provide seller information below this threshold when required by another law, necessary for marketplace transparency, authorized by the seller, or otherwise permitted.
25. Public Seller Information
For a seller subject to public-disclosure requirements, GSO may clearly disclose through product listings, order confirmations, account transaction histories, or another legally permitted location:
- The seller’s full name;
- The seller’s business or marketplace name;
- The seller’s physical address;
- A working telephone number;
- A working email address;
- Another method enabling direct and unhindered electronic communication;
- Other information required by applicable law.
A return address displayed through the listing or transaction may satisfy an applicable physical-address requirement where legally permitted.
26. Limited Home-Address Exception
A qualifying high-volume seller operating solely from a personal residence may request the limited disclosure treatment permitted by applicable law.
Where approved, GSO may disclose:
- The seller’s country;
- The seller’s state, where applicable;
- A working telephone number;
- A working email address;
- Another means of direct electronic communication.
When the seller’s only telephone number is personal, GSO may provide an email address or another legally permitted electronic communication method.
The seller must provide truthful information and remain reasonably responsive to consumer communications.
27. Seller Communication Obligation
A seller receiving consumer inquiries through disclosed contact information must respond within a reasonable period.
The seller may not:
- Use nonworking contact information;
- Block all reasonable consumer communication;
- Misrepresent that GSO alone is responsible for seller support;
- Use abusive or threatening responses;
- Ignore repeated legitimate order or safety concerns;
- Use the home-address exception while refusing reasonable consumer contact.
Failure to remain reasonably responsive may result in loss of a limited disclosure exception, listing restriction, or seller suspension.
28. Different Supplier or Fulfillment Business
When a seller used a different business to supply the purchased consumer product, GSO may be required, upon a consumer’s request, to provide:
- The supplier’s name;
- The supplier’s address;
- The supplier’s contact information;
- Other legally required information.
Sellers must maintain accurate supplier and fulfillment records and provide them to GSO when requested.
A seller may not conceal the actual supplier to facilitate counterfeit, stolen, unsafe, prohibited, or unlawfully imported products.
29. Suspicious-Activity Reporting Mechanism
GSO will provide a clear reporting method on or in connection with applicable high-volume seller product listings.
The mechanism may permit:
- Electronic reporting;
- Telephone reporting;
- Submission of listing and seller information;
- Submission of supporting documentation;
- Reports concerning stolen, counterfeit, unsafe, deceptive, or suspicious products and conduct.
Reports may also be submitted through the Good Shit Only Help Center using:
Suspicious High-Volume Seller Activity
Knowingly false, retaliatory, or abusive reports are prohibited.
30. Security of Verification Information
GSO will implement and maintain reasonable administrative, physical, and technical safeguards appropriate to the nature of verification information and the purposes for which it is processed.
Safeguards may include:
- Access controls;
- Encryption;
- Secure transmission;
- Role-based permissions;
- Authentication;
- Logging and monitoring;
- Vendor controls;
- Retention and deletion procedures;
- Incident-response procedures;
- Workforce confidentiality obligations.
No security measure can guarantee absolute protection against every unauthorized event.
31. Limited Use of INFORM Act Data
Information collected solely to comply with applicable INFORM Consumers Act requirements will not be used for an unrelated purpose unless:
- Required by law;
- Necessary to complete verification;
- Necessary to prevent fraud or security harm;
- Authorized under another lawful basis and permitted by applicable law;
- Required to administer seller payments, tax reporting, public disclosures, or enforcement.
GSO’s broader processing of seller information is described in the Privacy Policy and Seller Agreement.
32. Record Retention
GSO may retain verification information and related records for periods reasonably necessary to:
- Comply with law;
- Maintain seller verification;
- Administer transactions and payouts;
- Complete tax reporting;
- Address fraud, safety, counterfeit, or stolen-property concerns;
- Respond to disputes or legal process;
- Enforce agreements;
- Protect marketplace users.
Retention periods may vary according to the record, seller activity, account status, legal requirements, and unresolved obligations.
33. Notice of Seller Noncompliance
When a high-volume seller fails to provide or certify required information, GSO may provide written or electronic notice identifying:
- The missing or deficient information;
- The action required;
- The response deadline;
- The potential suspension of future sales;
- The method for submitting information or requesting support.
The seller must respond within the period stated in the notice.
34. Required or Protective Suspension
GSO may suspend future seller sales activity when:
- The seller fails to provide required information;
- The seller fails to respond to a notice of noncompliance within the applicable period;
- The seller fails to complete annual certification;
- The seller provides materially false information;
- The seller falsely claims a home-address exception;
- The seller fails to respond reasonably to consumers while relying on an applicable disclosure exception;
- Verification cannot reliably be completed;
- Fraud, identity theft, safety, or legal risk requires protective action;
- Another applicable policy authorizes suspension.
Suspension may remain in effect until the seller provides complete, accurate, and verifiable information and satisfies all applicable reinstatement conditions.
35. False or Misappropriated Information
Prohibited conduct includes:
- Submitting forged identification;
- Using another person’s taxpayer information;
- Using a business record unrelated to the seller;
- Providing a false physical address;
- Using a nominee or unrelated payout recipient to conceal ownership;
- Altering documents;
- Misrepresenting transaction volume;
- Dividing activity among coordinated accounts to avoid thresholds;
- Falsely claiming a statutory exception;
- Certifying information known to be inaccurate.
False information may result in immediate suspension, payout holds, transaction cancellation, account termination, record preservation, and legally authorized reporting.
36. Identity Theft and Verification Fraud
A person who believes their identity or business information was used without authorization should submit:
Seller Identity Theft or Verification Fraud
The report should include, where available:
- The affected identity or business;
- The suspected GSO account;
- Contact information;
- Relevant identification or business records through the approved secure process;
- Police, identity-theft, or government report information where available;
- A description of the unauthorized use.
GSO may restrict the suspected account while reviewing the report.
37. Additional GSO Verification Requirements
GSO may require verification beyond statutory minimums based on:
- Transaction volume;
- Transaction value;
- Product category;
- Seller location;
- Payout risk;
- Complaint or chargeback history;
- Restricted products;
- Counterfeit or safety concerns;
- Unusual account activity;
- Legal or provider requirements;
- Marketplace risk.
Additional verification may include beneficial ownership, sourcing, licensing, insurance, product testing, safety certification, supplier, warehouse, or fulfillment information.
38. Restricted and High-Risk Categories
A seller offering a restricted or high-risk category may be required to provide:
- Professional or business licenses;
- Manufacturer authorization;
- Supplier invoices;
- Certificates of authenticity;
- Safety testing;
- Insurance;
- Ingredient or formulation records;
- Lot, batch, or serial information;
- Recall procedures;
- Adverse-event procedures;
- Shipping and storage information;
- Other category-specific documentation.
Verification does not override the Prohibited & Restricted Items Policy.
39. Seller Cooperation
Sellers must:
- Respond truthfully and promptly;
- Submit legible and complete documents;
- Use secure submission methods;
- Update changed information;
- Authorize representatives appropriately;
- Preserve sourcing and transaction records;
- Cooperate with lawful verification and investigation requests;
- Refrain from threatening or retaliating against reporting consumers.
Failure to cooperate may delay listing approval, seller activation, payouts, annual certification, or reinstatement.
40. Seller Privacy and Disclosure Requests
GSO will process seller information according to the Privacy Policy, applicable law, transaction requirements, and this Policy.
Certain seller information may be:
- Kept confidential;
- Shared with verification, payment, tax, fraud, or service providers;
- Disclosed publicly when required;
- Provided to a consumer upon a qualifying request;
- Disclosed in response to legal process;
- Provided to regulators, payment providers, rights holders, carriers, or law enforcement where authorized.
A seller may not demand removal of information that GSO is legally required to disclose.
41. Enforcement
GSO may:
- Request additional information;
- Reject seller onboarding;
- Restrict listing creation;
- Remove listings;
- Limit transaction volume;
- Hold payments or payouts;
- Apply reserves;
- Cancel orders;
- Suspend future sales;
- Terminate seller privileges;
- Preserve evidence;
- Report fraud or unlawful activity;
- Take another reasonable action required by law or policy.
Outstanding refunds, chargebacks, taxes, negative balances, recalls, and legal obligations survive seller suspension or termination.
42. Correction and Appeals
A seller who believes verification information or a classification is incorrect may submit:
Seller Verification or INFORM Act Appeal
The request should include:
- The seller account;
- The disputed information, threshold, disclosure, or suspension;
- The alleged error;
- Corrected documentation;
- The requested resolution.
GSO may require re-verification before correcting a record or restoring sales.
An appeal does not automatically pause a legally required disclosure, suspension, payout hold, or protective action.
43. Disclaimers
GSO does not guarantee:
- Approval of every seller;
- Immediate verification;
- That submitted documents are genuine merely because they appear facially valid;
- That a verified seller will not later engage in misconduct;
- That every counterfeit, unsafe, or stolen product will be detected before sale;
- That verification information will remain unchanged;
- That every seller qualifies for a disclosure exception;
- That verification satisfies every independent business or legal requirement.
A GSO verification decision is an internal marketplace determination and not a government license, professional credential, credit evaluation, or endorsement.
44. Changes to This Policy
GSO may update this Policy prospectively to reflect changes in law, regulatory guidance, marketplace operations, payment systems, verification methods, seller thresholds, security practices, or business requirements.
The revised Policy will display an updated Last Updated date. Material changes may also be communicated through seller dashboards, email, account notices, or another reasonable method.
45. Support and Notices
Relevant Help Center subjects should include:
- Seller Verification Support
- High-Volume Seller Information Request
- Annual Seller Certification
- Seller Public Disclosure Question
- Home-Address Exception Request
- Suspicious High-Volume Seller Activity
- Seller Identity Theft or Verification Fraud
- Seller Verification or INFORM Act Appeal
Good Shit Only™ is operated by:
CrownThrive LLC
Virginia, United States
Telephone, electronic reporting, legal, privacy, and mailing contact information will be published in the Legal Notices, Contact Information & Policy Index and through applicable seller listings.
BY APPLYING TO SELL, PUBLISHING A LISTING, PROVIDING VERIFICATION INFORMATION, REACHING A HIGH-VOLUME THRESHOLD, OR CONTINUING SELLER ACTIVITY THROUGH GSO, YOU ACKNOWLEDGE THAT YOU HAVE READ AND AGREED TO THIS SELLER VERIFICATION, INFORM ACT & HIGH-VOLUME SELLER POLICY.